Accidents happen all around us no matter where we are, either on the road or even on the zebra crossing. LMG joins hand with BBDO Thailand, one of the most renowned advertising agency in the world to develop an innovation that helps pedestrians live a much safer life.
Safe&Sound is a music player application that uses Google maps to identify the location of the user. If you crossing the street while listening to the music with this app, the app will reduce the sound of the headphone so you can hear the sound from outside. You will be more aware of the surrounding and can safely cross the road while you still enjoy your music.
This lifestyle-oriented application receives the Cannes Gold Lion
2016 in the Entertainment for Music category and won numerous awards from Thailand's ADMAN ceremony as follows:
1. Direct Marketing
a. Best Use
of Mobile Platform: Mobile Marketing: Silver
b. Best Use
of Charity, Public Health, Safety and Awareness Messages: Silver
2. Branded Content
Branded Digital or Social Media: Silver
3. Promo and
a. Use of
Digital in a Promotional Campaign: Bronze
b. Best use
of Digital Media: Finalist
4. Interactive Media
a. Best Use
of Technology: Finalist
This application is only available for all Android OS users, complimentary from LMG Insurance.
Click here or scan below to start the download